Alicia Procello Maddox is a Southern California executive who engages with the Avery Dennison Foundation as president. The organization Alicia Procello Maddox leads works in partnership with the Rainforest Alliance in promoting sustainability efforts within northeast Honduras’ rugged La Mosquitia area. One vital aspect of the Rainforest Alliance is its network of tour operators and hotels that emphasize visits to locales that are on the forefront of sustainability efforts. The “green frog” seal at the heart of inclusion on Rainforest Alliance’s recommended resort list includes businesses that meet a range of social and environmental standards.One such green vacation destination is on the Riviera Maya on Mexico’s Yucatan peninsula. The Banyan Tree Mayakoba is a resort that was established with sustainability as a core consideration. Rich coastal ecosystems that include mangroves and reefs are preserved and local organizations undertake activities such as education for impoverished youth and reforestation projects. In addition, the resort leads sea turtle and melipona bee protection efforts that help preserve biodiversity.
Alicia Maddox
has held many prominent positions over her 25-year career. Having served over a
decade as the program director at The California Wellness Foundation, as well
the many years at Nike, Inc. serving as the manager of corporate responsibility.
Since 2009 she has been with the Avery Dennison Corporation, as the vice
president of Corporate Social Responsibility and at her current position as
president of the Avery Dennison Foundation. Through her experience as a
philanthropic executive in the high-level corporate world, Alicia Procello
Maddox has developed an expert level background in the fields of corporate
social responsibility and community investment. In her time she has managed
numerous multimillion dollar grant programs throughout the world.
Alicia Procello Maddox
has dedicated her time as a corporate executive to the betterment of the world
around her, she has shown that corporations must be held accountable for their
actions and have a social responsibility to work towards the betterment of our
planet and the people on it. Whether it be through leading efforts to provide
food, or clothing to the people of under funded nations, or helping to bring
electricity to remote or developing countries. Alicia Procello Maddox has been
at the forefront of such efforts. Even dedicating much of her down time to
volunteer work and community outreach programs. Alicia Procello Maddox is a
model for what the corporate world can do to help spread resources around the
developing world, and help bridge the gaps that hold much of the planet behind.
